It’s nearly Halloween.
So, maybe cannibalization doesn’t sound too scary … But, it is. See, this isn’t a friend dressed in a silly costume, I’m talking about. No, it’s far more sinister. This cannibalization tears sales from your fingertips …
And, that’s terrifying.
See what happens when canned cocktails lock eyes with their next victim — hard seltzers.
By Allyson Wehn
Reviewed by Cathy Karcher
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