Bridging Market Gaps via In-store Feedback.

In-store directed shop

In the dynamic world of consumer preferences and product offerings, staying ahead of the ever-evolving demands of the market is the key to any brand’s success.

MFour conducted a comprehensive market test using our “In-Store Directed Shop” where consumers were actively recruited to visit specific retail locations and purchase the targeted product and provided their invaluable feedback.

These insights have helped shape the brand’s strategies for meeting consumer expectations and solidifying its position in the competitive marketplace.

By Allyson Wehn

Reviewed by Urielle Corcuera

Posted on September 22nd, 2023

Learn more about vSurveys+™


Explore More Research Reports

Stay in Touch

Stay up to date on consumer trends by opting into our newsletter.