The behavior + survey data found only on MFour Studio, told us that social media has the opportunity to impact consumers making a large purchase decision. Males and females who rely on online reviews, show tendencies to gravitate towards certain apps.

For many consumers, online reviews are the final step on a path to purchase. Seeing what apps your review-conscious consumers are looking at can mean the difference between a record-high profit and a business-ending year. Check out the infographic below!