Validated surveys.
Trusted insights.
In a market flooded with unreliable data, you need access to validated consumer insights to make confident business decisions.
Trusted by the Fortune 500
A powerful partnership for comprehensive consumer understanding.
MFour Mobile Research and Semrush Enterprise have teamed up to provide businesses with a holistic view of consumers across digital and physical touchpoints. By combining MFour’s expertise in mobile research with Semrush’s advanced digital analytics, businesses can optimize their marketing strategies, understand their audience, and stay ahead of the competition.
Introducing vTracker+™
vTracker+™ is a next-generation tracker powered by MFour’s validated, behavior-driven methodologies. Unlike traditional trackers, vTracker+™ provides insights tailored to business needs. Helping companies track progress, measure success, and achieve their goals with confidence.
The tools behind vTracker+™
vConsumer Panel™
Access to the nation’s highest-rated mobile panel that captures real behaviors and sentiment from consumers, delivering validated responses for every survey.
vSurveys+™
Leverage smartphone and Point of Emotion® technology to instantly survey consumers based on their app, web, or location behaviors, capturing feedback that reflects real-world experiences.
MFour Studio™
Streamline your research process with an all-in-one platform that turns complex data into clear, actionable insights, giving you more time for in-depth analysis and impactful storytelling.
Advantages of validated research.
Brand & Product Perception
Measure messaging effectiveness, assess brand awareness & boost engagement.
Reasons for Purchasing
% of Total
Customer Satisfaction & Experience
Track omnichannel visit impacts. Benchmark competitors & increase loyalty.
Net Promoter Score
Your NPS Score increased from 50-65 this quarter.
*See Drivers
Hear success from others.
vTracker+™ provides us with the why behind the buy.
vTracker+™ provides us with the why behind the buy. 
Director Shopper Insights
I love being able to get a head start on our story
& report while we are still in field.
Director, Content Insights
The future of consumer data.
Professor of Marketing and Psychology
Their unique approach to gathering consumer intelligence data
allowed us to gain visibility into a key customer that
we had little information on previously.
Consumer Experience
Combining attitude and behavior data that’s the holy grail,
then making it easily accessible is the key.
Manager Consumer Insights
