Tag Archives: Added Value

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The Mobile Movement Expands






MFour Mobile is driving the market research industry’s fundamental shift to mobile methodologies and data collection.

Research and development staff has more than doubled in the last 12 months, packing the firm with top talent from the industry.
Ipsos veteran Irene Manahan and Added Value’s Andrea Han, both Senior Research Consultants, are two of MFour’s newest additions. In the last six months, researchers from TNS and Car Labs have also joined the movement, further fueling the industry’s rapid transformation.

Additionally, MFour has transitioned to their newly opened headquarters overlooking Newport Beach, CA’s Back Bay.

November second marked MFour’s first day in their recently christened, 14,000 square foot open space, equipped with smart walls and interactive televisions designed to support existing clients & accommodate growth in the rapidly growing volume of clients in entertainment, CPG and retail.IreneManahanCut

Said Founder and Chief, Chris St. Hilaire,
“The move came at just the right time, but the real upgrade is in the quality of the team and creative space we’ve built for smartphone data collection and reporting.  It’s where consumers are and to stay relevant we absolutely have to help the industry make the switch, now.”


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Big Firm Researchers Make Switch to Mobile with MFour

“In last three months, researchers from TNS, Added Value, Car Labs & Ipsos join MFour”manahan

Over the past 3 months, National Mobile Market Research firm MFour Mobile Research has brought on talented researchers from Ipsos, TNS, Car Labs & Added Value, demonstrating the industry’s shift to mobile. MFour most recently hired Irene Manahan as senior research consultant.
Manahan comes to MFour from Ipsos, where she specialized in providing value-added insights for TV network and studio clients. She received vendor-side training while on the entertainment team at Lieberman Research Worldwide, but her market research career began client-side in at NBCUniversal, where she worked on cable networks E!, Style, G4 and Esquire.