Are you working with a mobile survey company?
If you are, you know that fielding geo-intercept surveys to consumers in real-time is powerful. But there are some considerations to make your surveys as effective as possible.
- Ask a lot of questions.
As a whole, the survey industry shies away from long surveys. We embrace it. We’ve found that consumers don’t mind long surveys, they just want to be paid for them. That’s what we do. We get a high number of survey completions on long questionnaires thanks to a well-incentivized panel and easy-to-use mobile app.
- Keep things as natural as possible.
A clunky experience while filling out a survey in-store can bias the outcome. You don’t want a shaky internet connection, or a poorly formatted survey, to bias and taint the natural experience of the participants.
That’s why at MFour, we don’t just have a “mobile-optimized” survey process, we have a “full-mobile app” that is built to make the experience as streamlined as possible for your consumers.
- Capture additional behaviors.
Location-based surveys are great alone, but there’s more valuable data we can grab for you. For instance, if someone is in a store shopping for a product, wouldn’t it be nice to know what they’re searching on their mobile phone? Think about seeing what a consumer is looking at in-store and comparing to their Amazon usage before, during, and after that trip to the store.