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Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
Consumer Research
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Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is…
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Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than…
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Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…
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What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full…
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How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or…
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved.
Once an “in-store” metric, it’s now expanded to include online impressions as well. As an
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…
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