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What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full of groceries, you smile. That…
You’re walking out of the store… Squinting into the sunlight a bit, both arms full of groceries, you smile. That…
You’re peeling back layers. With each customer survey, you uncover a new trait. And as you place all of these…
The customer experience was stripped bare. When the virus spread, it took down safety and security with it. In fact,…
You do market research. And now, you’re trying to do research in the middle of a pandemic. Fun. Not really.…
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a…
Foot traffic has evolved.
Once an “in-store” metric, it’s now expanded to include online impressions as well. As an
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside…
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize…
We’ve all felt the shift. The economy, largely driven by consumer spending, has impacted buying behavior. As researchers, we must change too.
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