Finally, you can test creative content with more than 2 million validated, first-party consumers before a campaign begins, measuring advertising lift across every channel. Real-time feedback from targeted audiences helps advertisers create better campaigns and quantify their effectiveness.
Display still images, video and audio clips to targeted audiences, protected against downloads and sharing.
- Get immediate, real-time, in-depth qualitative responses from first-party consumers, revealing emotional impact.
- Target validated consumers by demographic, ethnographic, and location profiles to reach key audiences.
- Concept testing: see how well your theme and story are working.
- “Video selfies” simulate mobile focus groups providing instant, validated consumer color.
- Inject test-content into Millennials’ and Gen Z’s actual social feeds, not simulated environments.
Social Ad Testing
Quickly test creative content with 2 million first-party consumers personal feeds on Facebook, Twitter, Instagram and YouTube.
- Test ads “in the wild,” not in a simulated feed.
- Begin with observed behavioral metrics – shares, likes, clicks, time spent.
- Survey for unaided awareness, recall and intent.
- Obtain in-depth qualitative and quantitative opinions.
- Combine with more than 200 demographic variables.
- Compare effectiveness across platforms to guide ad spend.
- Use ad-test feedback for smart creative adjustments.
Get validated first-party metrics on who received your mobile ad to assess its impact on your target audience’s awareness and intent to buy.
- Find out if you reached your intended consumers.
- Survey specific consumers for insights into ad effectiveness.
- Find out if they recall your brand, product or ad, and whether they intend to buy.
- Track intenders with GPS and follow-up surveys.
- 85% response rates up to two weeks after initial ad exposure.
Out of Home (OOH)
Using GPS, identify which validated consumers passed an OOH ad from any direction. Push real-time surveys to gauge awareness, recall and impact.
- Sign locations throughout the U.S., including billboards and bus shelters.
- Get unprecedented validation and detailed profiles of naturally exposed consumers.
- First-party consumers receive survey notifications immediately after or days following exposure to advertisment.
- Real-time responses measure brand and product recall, lift and intent to buy.
- Follow up with validated intenders to gauge whether and when they actually purchased.
- 85% survey response up to two weeks after OOH exposure.
- This isn’t about 3rd party attribution models. This is about first-party validated consumers.