Advertising Effectiveness

Finally, you can test creative content with more than 2 million validated, first-party consumers before a campaign begins, measuring advertising lift across every channel. Real-time feedback from targeted audiences helps advertisers create better campaigns and quantify their effectiveness.

Creative Testing

Test creative campaigns to inform and optimize development.

Social Ad Testing

Test social media messaging across platforms to better allocate social ad dollars.

Ad Measurement

Measure effectiveness by ad recall, brand affinity, and lift.

Out-of-Home (OOH)

Measure recall and lift of Out-of-Home (OOH) advertisements through GPS targeting.

Creative Testing

Display still images, video and audio clips to targeted audiences, protected against downloads and sharing.

  • Get immediate, real-time, in-depth qualitative responses from first-party consumers, revealing emotional impact.
  • Target validated consumers by demographic, ethnographic, and location profiles to reach key audiences.
  • Concept testing: see how well your theme and story are working.
  • “Video selfies” simulate mobile focus groups providing instant, validated consumer color.
  • Inject test-content into Millennials’ and Gen Z’s actual social feeds, not simulated environments.

Social Ad Testing

Quickly test creative content with 2 million first-party consumers personal feeds on Facebook, Twitter, Instagram and YouTube.

  • Test ads “in the wild,” not in a simulated feed.
  • Begin with observed behavioral metrics – shares, likes, clicks, time spent.
  • Survey for unaided awareness, recall and intent.
  • Obtain in-depth qualitative and quantitative opinions.
  • Combine with more than 200 demographic variables.
  • Compare effectiveness across platforms to guide ad spend.
  • Use ad-test feedback for smart creative adjustments.

Ad Measurement

Get validated first-party metrics on who received your mobile ad to assess its impact on your target audience’s awareness and intent to buy.

  • Find out if you reached your intended consumers.
  • Survey specific consumers for insights into ad effectiveness.
  • Find out if they recall your brand, product or ad, and whether they intend to buy.
  • Track intenders with GPS and follow-up surveys.
  • 85% response rates up to two weeks after initial ad exposure.

Intelligent-OOH™ (Out-of-Home)

Using GPS, identify which validated consumers passed an OOH ad from any direction. Push real-time surveys to gauge awareness, recall and impact.

  • Sign locations throughout the U.S., including billboards and bus shelters.
  • Get unprecedented validation and detailed profiles of naturally exposed consumers.
  • First-party consumers receive survey notifications immediately after or days following exposure to advertisment.
  • Real-time responses measure brand and product recall, lift and intent to buy.
  • Follow up with validated intenders to gauge whether and when they actually purchased.
  • 85% survey response up to two weeks after OOH exposure.
  • Intelligent-OOH™ uses first-party validated consumers – NOT inferred and inaccurate 3rd party attribution models – for data and results.

Learn more and see pricing.