eCommerce—the new normal.
Retail is digital. And your buyers’ digital footprints are now larger than ever. 61% of people are now shopping on eCommerce more than 30% of the time. But, the industry has almost no visibility into their digital behaviors.
Until now. The key to understanding Consumer Journeys™ is eCommerce activity. How do you get it? With app & web insights.
”We can intercept people in a very non-invasive way, just by sending a push notification to their phone and asking them to take a survey.”Anheuser Busch
Want to reach buyers online?
What made him decide to buy?
It’s all there in the palm of his hand. And like 48% of our panel, he’s open to trying new brands.
Inside of Zac’s phone is the data you need—to know exactly why he made that purchase. Get it right now with web insights. The moment he takes an action, we send a survey. You get instant eCommerce insights.
How app & web insights work:
The moment your consumer hits a site, or lands on an app you’re interested in, we send a survey with questions on:
- Product findability.
- eCommerce satisfaction.
- Selection criteria and journey.
- User interface and experience feedback.
- Changes in usage behaviors, patterns and frequency.
This is your chance to reach consumers directly while a digital experience is still fresh on their mind.
Rid your studies of recall bias and replace it with rich, validated and representative data.
Take a look at what your target audience is doing with eCommerce right now.
She just looked for you online.
This is Adrian.
We just observed her eCommerce spends. They’re up 35% in home supplies and grocery items. Adrian will tell you exactly why she’s buying and share her:
- Search Terms.
- Page Category.
- Referral Domain.
- Page Domain & Duration.
It’s all possible on the Surveys On The Go® app. You can pull up the following for every site your consumer hits.
Discover where your audience is spending their time and what they’re buying; advertise accordingly.
In-store & online data. In one place.
Nicolette can help you. Use app & web insights to talk to her directly. You’ll get direct access to her app and online purchases. Together in one survey.
She did a search on Amazon. But the product was delayed. She’s not alone; 63% of app shoppers can’t find what they need.
Use app & web insights to see her:
- Search Terms.
- Add to Basket.
- Marketplace Seller.
- Product Page Views.
- Purchases with Pricing & Quantity.
- Product Name, Product Code and Category.
Then, follow Nicolette to the store. Find out if she decides to buy the same product or adds more to her shopping cart.
Use her data to strengthen your in-store messaging and product positioning. This is how you make data-driven decisions: with an ominichannel view of your target market. Curious?
See how it works.
Find out why eCommerce is up 41%, and the consumer insights you can get …
Ready to reach your target audience?
- Get projects done fast
- Field location-based surveys
- Track 10 million, daily journeys
- Talk to real, first-party consumers
- Collect digital and online behavior
- Subscriptions are also available…