Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
How “Hooked” Are We on Our Apps? Spotify & Oxford Use MFour Data to Find Out
Spotify and Oxford University set out to measure the true strength of our digital habits…
Consumer Express
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Recent
Industry Report
How “Hooked” Are We on Our Apps? Spotify & Oxford Use MFour Data to Find Out
Spotify and Oxford University set out to measure the true strength of our digital habits…
News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
News & Events
Prime Day check-in: Is ChatGPT really changing how people shop?
By RealityMine — powered by MFour’s U.S. consumer network. RealityMine captured in-the-moment app behavior around…
News & Events
MFour Introduces Full-Funnel iOOH™ Attribution for Out-of-Home Advertising
MFour Data Research, the leader in measuring the real-world impact of out-of-home (OOH) advertising, today…
Blog Post
90% of Adults Have Smartphones. Why Is Research Still Web-First?
Intro: The Problem We Face If 90% of U.S. adults carry a smartphone, why are…
Blog Post
Does Validated Consumer Data Outperform Synthetic Shortcuts?
An Emphatic YES is the answer…and this question isn’t hypothetical — it’s the reality facing…
News & Events
MFour Mobile Research Now MFour Data Research, Reflecting Traction in Validated Surveys & AI Training Data
Name highlights evolution from mobile survey pioneer to leading provider of validated, ethically sourced data…
Industry Report
From Recall to Results: Why Digital Out-of-Home Outperforms Static Ads and Drives Measurable ROI
In this whitepaper, we reveal how DOOH drives higher campaign effectiveness and sparks consumer action,…
Industry Report
Out-of-Home Advertising: The Strategic Powerhouse for C-Level Leaders
Once limited to static billboards, Out-of-Home (OOH) is now one of the most data-rich and…
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