Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
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3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
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Employee Spotlight: Monica Lee, Consumer Growth.
As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs…
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Battery brands – social responsibility does matter.
Picture this. You’re at Sam’s Club getting everything ready for the busy weeks ahead. There…
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Road trip – 16 ways to target Millennials on the move.
“Are we there yet?” I turn my head. Two, chocolate-brown eyes meet mine. In true…
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Ocean Spray: inflation is crushing profits — as the holidays ring in.
“Things are tight.” You can feel it too, I bet. Ocean Spray CEO Tom Hayne…
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COVID spikes revenue at 75% of the largest U.S. companies.
It’s happening. As the economy re-opens, the Wall Street Journal says more than 75% of…
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Millennials, the “Big Quit” is your fault — and here’s proof.
“I quit.” His words hang heavy. You look up, as your former employee slides his…
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Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.
Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1…