Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Guides
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Guide
A comprehensive guide to harnessing the power of mobile insights.
Discover how mobile technology is reshaping the landscape, providing unparalleled access to consumer behavior. This…
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Guide
Consumers’ Views on the Economy Affect Shopping Behavior.
When the economy shifts or consumers perceive shifts to be taking place, will you be…
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Guide
On-demand Data Science Democratized
Find out how MFour Studio is uniting market research with data science all on a…
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Guide
Your guide for reaching the ‘always on’ consumer.
The calls, texts, apps, sites — today’s consumer is always on — their phone. But,…
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How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…
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Why, and how you should listen to customers.
If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming…
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Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain,…
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How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5…
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Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…