Back-to-school shopping isn’t a one-day event anymore — it’s a series of high-stakes buying moments spread across weeks. Parents are making multiple trips, starting earlier, sticking to budgets, and letting kids influence what goes in the cart.
Our latest Back-to-School research report reveals in-the-moment insights from hundreds of geo-verified Walmart and Target shoppers so you can understand:
- How families are shopping this season
- What’s driving purchases across multiple trips
- How tariffs, inflation, and kids’ preferences are shaping carts
Download the report to sharpen your strategy, improve in-store execution, and maximize your share of cart. Whether you’re mid-season or planning ahead, you’ll see exactly how in-store insights can drive smarter decisions, reveal hidden opportunities, and deliver measurable impact at the shelf-level.
