Sustainability vs. Reality: Ethical shoppers turning to less sustainable brands.

In recent years, consumers have been expressing strong support for sustainable brands and claim to make eco-conscious choices in their shopping habits. We surveyed our panelists and looked at their behavior data to learn where these eco-conscious shoppers shop for apparel. Is the allure of notoriously less sustainable apparel companies too strong to resist?

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on November 30th, 2023

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