Sustainability vs. Reality: Ethical shoppers turning to less sustainable brands.

Sustainability vs. Reality: Ethical shoppers turning to less sustainable brands.

Share

In recent years, consumers have been expressing strong support for sustainable brands and claim to make eco-conscious choices in their shopping habits. We surveyed our panelists and looked at their behavior data to learn where these eco-conscious shoppers shop for apparel. Is the allure of notoriously less sustainable apparel companies too strong to resist?

Explore More Infographics

Consumer Express

Stay up to date on consumer trends by opting into our newsletter.