The love-hate relationship with Twitter’s ‘X’ rebrand.

The love-hate relationship with Twitter’s ‘X’ rebrand.

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Companies will rebrand for a variety of reasons, a successful rebrand can help make the brand stronger or more appealing to different consumers. However, the responses from consumers to rebranding initiatives are often multifaceted. We recently unveiled the intricate connection between user sentiments and social media involvement, spotlighting the case of Twitter’s transition to “X.”

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