The love-hate relationship with Twitter’s ‘X’ rebrand.

Companies will rebrand for a variety of reasons, a successful rebrand can help make the brand stronger or more appealing to different consumers. However, the responses from consumers to rebranding initiatives are often multifaceted. We recently unveiled the intricate connection between user sentiments and social media involvement, spotlighting the case of Twitter’s transition to “X.”

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on December 21st, 2023

Learn more about Survey Pulse


Explore More Infographics

Stay in Touch

Stay up to date on consumer trends by opting into our newsletter.