Why MFour Bets on Fair Data & Real Behavior

Learn how MFour’s commitment to “fair trade data” and consumer validation is challenging industry norms around data quality. St Hilaire discusses his company’s unique approach of combining behavioral data with consumer opinions, their recent investment from SEMrush, and why maintaining data integrity matters more than ever in an AI-driven world. Discover why MFour has deliberately avoided the traditional router model and how their focus on validated, high-quality data is positioning them for success as the industry evolves beyond commoditization.