Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
Why MFour Bets on Fair Data & Real Behavior
Learn how MFour’s commitment to “fair trade data” and consumer validation is challenging industry norms…
Consumer Express
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Recent
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What do sports viewers have in common?
Sports viewers are engaging in the crypto exchange world? It’s true! More than other demographics,…
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Brand loyalty or bargain hunting? The impact of social media on purchasing decisions.
Survey responses don’t show the whole story about brand preference or social media use. Here…
Blog Post
Navigating the Digital Revolution: How Grocery Stores Can Thrive in the Era of Grocery Delivery Apps.
In recent years, the grocery shopping landscape has undergone a significant transformation with the emergence…
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Reality TV vs comedy: The social media fight for user attention.
Can social media preferences shed light on a person’s television show preferences? By combining survey…
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Battle of the apps: Who wins among health enthusiasts?
Which app wins for health advice? That’s what we wanted to find out. More and…
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Where should you advertise to the future hybrid owners of America?
Green is the new black! California is leading the charge in the race towards zero-emissions…
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Fintech goes mainstream: How to target for financial inclusion.
Are you curious about how your financial situation affects where you shop and what fintech…
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Here’s the skinny on your male Starbucks lovers.
Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not….
News & Events
Using Survey + Behavior Data to Craft Compelling Pitches and Sell More Strategic Inventory.
Crafting a winning story is a big part of the sales process! Clients want more data in…
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