Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Shelf-Level Insights from Grocery, C-Store, and Mass Shoppers
Winning in today’s competitive retail environment starts with understanding shopper behavior at the shelf level.…
Consumer Express
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Recent
News & Events
Marketers now have the tool to be their own data scientists.
Today, MFour Mobile Research announced MFour Studio: the world’s first SaaS tool and consumer journey…
Blog Post
Painting a Complete Picture of Consumer Habits with Market Research and Data Science.
When it comes to gathering consumer data, organizations will usually field a simple survey or…
Blog Post
Employee Spotlight: Holly Freeman, Accounting.
MFOUR PROFILE MFour Profile: Holly Freeman, Accounting As part of our Admin team, Holly manages…
Blog Post
Employee Spotlight: Jenn Wang, Marketing.
MFOUR PROFILE MFour Profile: Jenn Wang, Creative Design Manager As a design manager, Jenn oversees…
Infographic
The NFL is back. What do people think about it?
The NFL’s opening weekend is an annual event for many sports fans. It’s also polarizing,…
News & Events
Market research + data science = MFour success: A look at MFour’s market momentum.
In our increasingly digital world, data is king. Organizations leverage data for nearly everything, from…
Industry Report
Market research + data science: food delivery app usage.
Food delivery apps are all the rage – they make ordering, paying for and receiving…
Blog Post
Venmo payment for better market research + data science.
Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay…
Blog Post
Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this…
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