Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
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Employee Spotlight: Holly Freeman, Accounting.
MFOUR PROFILE MFour Profile: Holly Freeman, Accounting As part of our Admin team, Holly manages…
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Employee Spotlight: Jenn Wang, Marketing.
MFOUR PROFILE MFour Profile: Jenn Wang, Creative Design Manager As a design manager, Jenn oversees…
MFour News
New research reveals digitally-native younger consumers prefer in-person financial interactions.
Study from Vistar Media and MFour shows consumer financial services preferences and details how OOH…
Infographic
The NFL is back. What do people think about it?
The NFL’s opening weekend is an annual event for many sports fans. It’s also polarizing,…
MFour News
Market research + data science = MFour success: A look at MFour’s market momentum.
In our increasingly digital world, data is king. Organizations leverage data for nearly everything, from…
Research Report
Market research + data science: food delivery app usage.
Food delivery apps are all the rage – they make ordering, paying for and receiving…
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Venmo payment for better market research + data science.
Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay…
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Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this…
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Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.
Advertising is an essential marketing activity that helps drive interest and demand for any product…
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