Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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Employee Spotlight: Shireen El-Maissi, Talent Acquisition.
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Employee Spotlight: Shireen El-Maissi, Talent Acquisition.

If you are new to MFour there’s a good chance Shireen was the first person…

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Behind the scenes of a Kroger shopper — only on MFour Studio™.
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Behind the scenes of a Kroger shopper — only on MFour Studio™.

No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits.  Now,…

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How rising grocery costs will impact future purchase behaviors.
Research Report

How rising grocery costs will impact future purchase behaviors.

Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…

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Employee Spotlight: Danielle Hall, Sales.
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Employee Spotlight: Danielle Hall, Sales.

Danielle is a MFour Solutions Development Representative and plays an important role in helping prospective…

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Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
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Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.

Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…

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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?

Cervezas from south of the border. We all love them. Take a sip of a…

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How to become a master of customer metrics.
Guide

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…

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Missing: why fractured data is killing market research.
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Missing: why fractured data is killing market research.

Picture this. You’re standing in front of the CEO. He pulls off a pair of…

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3 things to do before your next ad campaign.
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3 things to do before your next ad campaign.

Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…

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