Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Blog Post
PC Gaming Platform Wars: Is the Xbox App Giving Steam a Run for its Money?
When PC gamers boot up, they’re faced with a key decision: which platform gets the…
Consumer Express
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Recent
Blog Post
Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s…
Industry Report
Your guide for reaching the ‘always on’ consumer.
The calls, texts, apps, sites — today’s consumer is always on — their phone. But,…
Blog Post
Employee Spotlight: Kristin Caiella, Sales.
In honor of Women’s History Month in March, we are kicking off a MFour profile…
Blog Post
Fair Trade Data® for better ad targeting.
Facebook is feeling it, and you are too. Consumer data is now private and the…
Blog Post
Running scared — buyers retreat as food prices soar.
You feel it. That pit in your belly. The one you can taste in a…
Blog Post
Seen on MFour Studio™ – the app, web and in-store behaviors of an Apple consumer.
It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays.…
Blog Post
Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
Industry Report
How rising grocery costs will impact future purchase behaviors.
Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…
Blog Post
Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…
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