Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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Behind the scenes of a Kroger shopper — only on MFour Studio™.
Blog Post

Behind the scenes of a Kroger shopper — only on MFour Studio™.

No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits.  Now,…

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How rising grocery costs will impact future purchase behaviors.
Industry Report

How rising grocery costs will impact future purchase behaviors.

Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…

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Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Blog Post

Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.

Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…

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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Blog Post

Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?

Cervezas from south of the border. We all love them. Take a sip of a…

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How to become a master of customer metrics.
Industry Report

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…

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Missing: why fractured data is killing market research.
Blog Post

Missing: why fractured data is killing market research.

Picture this. You’re standing in front of the CEO. He pulls off a pair of…

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3 things to do before your next ad campaign.
Blog Post

3 things to do before your next ad campaign.

Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…

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A look back at 2 years of COVID consumerism.
Infographic

A look back at 2 years of COVID consumerism.

Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled…

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Panic buys — 23 new behaviors behind toilet paper shortages.
Industry Report

Panic buys — 23 new behaviors behind toilet paper shortages.

You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…

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