Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Shelf-Level Insights from Grocery, C-Store, and Mass Shoppers
Winning in today’s competitive retail environment starts with understanding shopper behavior at the shelf level.…
Consumer Express
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Recent
Blog Post
Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
Industry Report
How rising grocery costs will impact future purchase behaviors.
Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…
Blog Post
Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…
Blog Post
Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a…
Industry Report
How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…
Blog Post
Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
Blog Post
3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
Infographic
A look back at 2 years of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled…
Industry Report
Panic buys — 23 new behaviors behind toilet paper shortages.
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…
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