Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, a trailblazer in validated omnitraffic market research, proudly announces the…
Consumer Express
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Recent
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Employee Spotlight: Shireen El-Maissi, Talent Acquisition.
If you are new to MFour there’s a good chance Shireen was the first person…
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Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
Research Report
How rising grocery costs will impact future purchase behaviors.
Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…
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Employee Spotlight: Danielle Hall, Sales.
Danielle is a MFour Solutions Development Representative and plays an important role in helping prospective…
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Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…
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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a…
Guide
How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…
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Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
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3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
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