Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Recent
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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a…
Guide
How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…
Post
Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
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3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
Research Report
13 new insights – for a breath of fresh air.
Relaxation, calmness + comfort. Who wouldn’t want that? Last week, we spoke to 200 category…
Infographic
A look back at 2 years of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled…
Research Report
Panic buys — 23 new behaviors behind toilet paper shortages.
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…
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Employee Spotlight: Monica Lee, Consumer Growth.
As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs…
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Battery brands – social responsibility does matter.
Picture this. You’re at Sam’s Club getting everything ready for the busy weeks ahead. There…
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