Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
The Back-to-School Shopping Behavior Playbook
Back-to-school shopping isn’t a one-day event anymore — it’s a series of high-stakes buying moments…
Consumer Express
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Recent
Blog Post
Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
Blog Post
3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
Infographic
A look back at 2 years of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled…
Industry Report
Panic buys — 23 new behaviors behind toilet paper shortages.
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…
Blog Post
Employee Spotlight: Monica Lee, Consumer Growth.
As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs…
Blog Post
Battery brands – social responsibility does matter.
Picture this. You’re at Sam’s Club getting everything ready for the busy weeks ahead. There…
Blog Post
Road trip – 16 ways to target Millennials on the move.
“Are we there yet?” I turn my head. Two, chocolate-brown eyes meet mine. In true…
Industry Report
‘Tis the season – Why 80% are shopping for gifts earlier this year.
‘Tis the season to be jolly … But will shipping delays put a halt to…
News & Events
USIM expands partnership with MFour Mobile Research, Inc. to incorporate MFour Studio™.
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s…
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