Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

Consumer Express

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Target — why male Gen Xers are flocking to the app. 🎯
Blog Post

Target — why male Gen Xers are flocking to the app. 🎯

It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…

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Two Americas—Amazon vs. In-Store.
Blog Post

Two Americas—Amazon vs. In-Store.

You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging…

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Race to market share: why Uber is losing rides to Lyft.
Blog Post

Race to market share: why Uber is losing rides to Lyft.

It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my…

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Data privacy: why it matters in market research.
Blog Post

Data privacy: why it matters in market research.

Data is no longer free. To be honest, it never really was. But the powers…

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Look at this…👀 Netflix use drops 18%.
Blog Post

Look at this…👀 Netflix use drops 18%.

You should know. Streaming services … they’re not so hot with Gen Z right now. …

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Why you should switch your tracker: digital & mobile.
Industry Report

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain,…

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It’s here — Fantasy Football research.
Industry Report

It’s here — Fantasy Football research.

Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change…

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Two Americas — Dollar General vs. Whole Foods shoppers.
Blog Post

Two Americas — Dollar General vs. Whole Foods shoppers.

The data is clear. There are two Americas, and this is the tale of two…

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How to research in an eCommerce world.
Industry Report

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5…

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