Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
Why MFour Bets on Fair Data & Real Behavior
Learn how MFour’s commitment to “fair trade data” and consumer validation is challenging industry norms…
Consumer Express
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Industry Report
Why, and how you should listen to customers.
If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming…
Blog Post
Millennials, the “Big Quit” is your fault — and here’s proof.
“I quit.” His words hang heavy. You look up, as your former employee slides his…
Blog Post
Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.
Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1…
Blog Post
Retailers, here’s how to forecast your demand on MFour Studio™.
You have no reason to panic. Yes, this supply chain shortage is impacting everything. Every industry…
Blog Post
The top eCommerce trends you’ll see in 2022.
When 2020 hit, things changed … Fast. In the first half, eCommerce reached 27% of…
Blog Post
Buy now, pay later – see who wins in this app category.
If you’re like me, you like to shop online. It’s so easy. I can swipe…
Infographic
Hear 11 juicy purchase behaviors — from canned food buyers.
You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a…
Blog Post
How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…
Blog Post
Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…
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