Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
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Employee Spotlight: Monica Lee, Consumer Growth.
As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs…
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Battery brands – social responsibility does matter.
Picture this. You’re at Sam’s Club getting everything ready for the busy weeks ahead. There…
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Road trip – 16 ways to target Millennials on the move.
“Are we there yet?” I turn my head. Two, chocolate-brown eyes meet mine. In true…
Research Report
‘Tis the season – Why 80% are shopping for gifts earlier this year.
‘Tis the season to be jolly … But will shipping delays put a halt to…
MFour News
USIM expands partnership with MFour Mobile Research to incorporate MFour Studio™.
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s…
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Ocean Spray: inflation is crushing profits — as the holidays ring in.
“Things are tight.” You can feel it too, I bet. Ocean Spray CEO Tom Hayne…
Infographic
Smooth skin is in – why 43% chose this razor brand.
It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky…
Infographic
Let’s get physical – with 12 new fitness insights.
Cue the 80’s workout music and put on your best pair of leggings. Summer is…
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COVID spikes revenue at 75% of the largest U.S. companies.
It’s happening. As the economy re-opens, the Wall Street Journal says more than 75% of…
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