Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Research Report
Wallet share — is Amway stealing Walmart’s shoppers?
Smooth, silky skin. Every woman wants it. But, is she more likely to a new…
Guide
Why, and how you should listen to customers.
If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming…
Research Report
Squid Game + Netflix – why they’re both fan favorites.
If you could win cash for a simple game — would you do it? Maybe…
Post
Millennials, the “Big Quit” is your fault — and here’s proof.
“I quit.” His words hang heavy. You look up, as your former employee slides his…
Post
Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.
Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1…
Post
Retailers, here’s how to forecast your demand on MFour Studio™.
You have no reason to panic. Yes, this supply chain shortage is impacting everything. Every industry…
Post
The top eCommerce trends you’ll see in 2022.
When 2020 hit, things changed … Fast. In the first half, eCommerce reached 27% of…
Research Report
Cannibals — are canned cocktails killing hard seltzers? ☠️
It’s nearly Halloween. So, maybe cannibalization doesn’t sound too scary … But, it is. See,…
Post
Buy now, pay later – see who wins in this app category.
If you’re like me, you like to shop online. It’s so easy. I can swipe…
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