Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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Two Americas — Dollar General vs. Whole Foods shoppers.
Post

Two Americas — Dollar General vs. Whole Foods shoppers.

The data is clear. There are two Americas, and this is the tale of two…

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How to research in an eCommerce world.
Guide

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5…

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Gatorade: why it’s #1 at 7-Eleven.
Infographic

Gatorade: why it’s #1 at 7-Eleven.

You’re parched. A bead of sweat slides down your back, as you end your run….

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Your guide to out-of-home ads.
Guide

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…

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The impact of education — on 30 app behaviors.
Post

The impact of education — on 30 app behaviors.

How does education impact app behavior? I wanted to know, too. So, I dug into…

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Free research — a library of 1,500+ insights is now available.
Post

Free research — a library of 1,500+ insights is now available.

The first free library of 1,500+ insights, for market research professionals — is here. Bookmark…

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Now streaming — 20 top entertainment apps + sites.
Post

Now streaming — 20 top entertainment apps + sites.

You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all…

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Warning: PayPal will kill cash within 5 years. ☠️
Post

Warning: PayPal will kill cash within 5 years. ☠️

You heard that right. It’s not “if” PayPal will replace cash — but “when”. But,…

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77% left 7-Eleven with a soda — who wins?
Research Report

77% left 7-Eleven with a soda — who wins?

Only one can win 😉 Crack open a fresh, ice-cold soda, and take a refreshing…

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