Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
From Recall to Results: Why Digital Out-of-Home Outperforms Static Ads and Drives Measurable ROI
In this whitepaper, we reveal how DOOH drives higher campaign effectiveness and sparks consumer action,…
Consumer Express
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Recent
Blog Post
Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers…
Blog Post
Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. …
Industry Report
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain,…
Industry Report
It’s here — Fantasy Football research.
Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change…
Blog Post
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two…
Industry Report
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5…
Infographic
Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run….
Industry Report
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…
Blog Post
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into…
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