Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
Have questions about MFour Studio?
The Latest
-
INFOGRAPHIC
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Consumer Express
Stay up to date on consumer trends by opting into our newsletter.
Recent
Research Report
New product trial — Coke + coffee.
You’re at home. Sitting in your makeshift “office” — if you can call it that…
Post
2021 holiday shopping — by gen X, Y, and Z.
It’s October. Outside, the air takes on a chill. Leaves begin to fall — and…
Infographic
2021 Halloween, by the numbers.
Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come…
Post
How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…
Post
Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…
Post
Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s…
Post
Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging…
Post
Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my…
Post
Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers…
Stay in Touch
Stay up to date on consumer trends by opting into our newsletter.