Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Measuring the Effectiveness of Out-of-Home Advertising
Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…
Consumer Express
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Recent
Blog Post
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into…
Blog Post
Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all…
Blog Post
Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But,…
Industry Report
77% left 7-Eleven with a soda — who wins?
Only one can win 😉 Crack open a fresh, ice-cold soda, and take a refreshing…
News & Events
Greenbook interview: Is tech replacing market research?
Listen in. We’re talking top research trends. In this 2-part Greenbook interview, you’ll learn the……
Blog Post
12 new ethnicity trends.
You have a target market. To create a customer profile, ideal message, and a great…
Blog Post
Pepperidge Farm — why Milanos + Goldfish make a perfect pair.
An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams…
Blog Post
50 foodie trends. 🍔 🍕
Eating out this month? Wait, don’t answer — I already know what you’ll say. No,…
Blog Post
Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve…
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