Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
The Back-to-School Shopping Behavior Playbook
Back-to-school shopping isn’t a one-day event anymore — it’s a series of high-stakes buying moments…
Consumer Express
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Recent
Industry Report
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain,…
Industry Report
It’s here — Fantasy Football research.
Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change…
Blog Post
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two…
Industry Report
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5…
Infographic
Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run….
Industry Report
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…
Blog Post
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into…
Blog Post
Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all…
Blog Post
Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But,…
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