Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Infographic
Hear 11 juicy purchase behaviors — from canned food buyers.
You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a…
Post
Who wins — gyms or fitness apps?
It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the…
Post
Why 95% of new products fail.
Picture this. It’s 1985. You’re at a party, killing it in a pair of acid-washed,…
Research Report
New product trial — Coke + coffee.
You’re at home. Sitting in your makeshift “office” — if you can call it that…
Post
2021 holiday shopping — by gen X, Y, and Z.
It’s October. Outside, the air takes on a chill. Leaves begin to fall — and…
Infographic
2021 Halloween, by the numbers.
Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come…
Post
How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…
Post
Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…
Post
Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s…
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