Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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![MFour Resource Library](/wp-content/uploads/2023/08/hero-resource-library.png)
The Latest
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MFOUR NEWS
Back-to-school shopping trends: How, when, and where parents are buying school supplies.
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Consumer Express
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Recent
Post
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two…
Guide
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5…
Infographic
Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run….
Guide
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…
Post
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into…
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Free research — a library of 1,500+ insights is now available.
The first free library of 1,500+ insights, for market research professionals — is here. Bookmark…
Post
Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all…
Post
Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But,…
Research Report
77% left 7-Eleven with a soda — who wins?
Only one can win 😉 Crack open a fresh, ice-cold soda, and take a refreshing…
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