Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

Consumer Express

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New research: what Gen Z is buying — and why.
Blog Post

New research: what Gen Z is buying — and why.

Meet Mark. He, and his friends, are in Gen Z. At less than 25, their…

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Fitness at your fingertips — the rise of anywhere workouts.
Blog Post

Fitness at your fingertips — the rise of anywhere workouts.

It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against…

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Side hustle—49% selling more on eBay since COVID-19.
Industry Report

Side hustle—49% selling more on eBay since COVID-19.

Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…

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Bezos fights back: Amazon Fresh wages war with Walmart+.
Blog Post

Bezos fights back: Amazon Fresh wages war with Walmart+.

Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here…

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Tech titans: Apple vs. Google vs. Microsoft.
Blog Post

Tech titans: Apple vs. Google vs. Microsoft.

“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I…

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Keeping up with consumers: a guide to CPG challenges.
Industry Report

Keeping up with consumers: a guide to CPG challenges.

You face 4 major challenges in 2021. And, without research, you’ll lose market share to…

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Coke vs. Pepsi: The 2021 Cola Wars.
Blog Post

Coke vs. Pepsi: The 2021 Cola Wars.

“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you…

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Millennials aren’t alone, 91% shop for sustainable products.
Blog Post

Millennials aren’t alone, 91% shop for sustainable products.

Millennials are sustainable. They care about everything. What they put into their mouths, what they…

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Emergency research guide.
Industry Report

Emergency research guide.

Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…

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