Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
The Back-to-School Shopping Behavior Playbook
Back-to-school shopping isn’t a one-day event anymore — it’s a series of high-stakes buying moments…
Consumer Express
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Recent
Industry Report
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to…
Industry Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
Blog Post
Sugar high — here’s why 85% crave chocolate.
It’s 2 pm. You’ve been staring at a screen too long. So, you stand up…
Infographic
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
Blog Post
Take a look, at how COVID is changing love — forever.
All you need is love. Well, Beatles, it’s been 54 years — and, your words…
Industry Report
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home.…
Blog Post
New research: what Gen Z is buying — and why.
Meet Mark. He, and his friends, are in Gen Z. At less than 25, their…
Blog Post
Fitness at your fingertips — the rise of anywhere workouts.
It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against…
Industry Report
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…
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