Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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The data lover’s guide to great research.
Guide

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision….

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Starbucks app — to blame for over-the-top drinks?
Post

Starbucks app — to blame for over-the-top drinks?

You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste…

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Reopening: 15 months of COVID shopping trends.
Post

Reopening: 15 months of COVID shopping trends.

It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even….

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Spotify + Snapchat: 15 secrets, just for you.
Post

Spotify + Snapchat: 15 secrets, just for you.

It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent…

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Keep it clean: Dial — or Softsoap?
Infographic

Keep it clean: Dial — or Softsoap?

Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…

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The marketing executive’s guide to research in 2021.
Guide

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic…

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Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.
Case Study

Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.

The goal. You can feel the heat. As your fingers grab a hold of that…

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Healthy skin is in — see why 74% say it’s a top priority.
Research Report

Healthy skin is in — see why 74% say it’s a top priority.

She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…

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The ultimate guide to market research, for insights teams.
Guide

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and…

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