Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Recent
Guide
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
Post
Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But…
Case Study
Unveiling consumer behavior: Why 64% shop online and then visit physical stores.
The goal. It’s sexy. That sleek, white laptop the man behind the counter is showing….
Research Report
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means…
Guide
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision….
Post
Starbucks app — to blame for over-the-top drinks?
You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste…
Post
Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even….
Post
Spotify + Snapchat: 15 secrets, just for you.
It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent…
Infographic
Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…
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