Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
Consumer Express
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Recent
Industry Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
Blog Post
Sugar high — here’s why 85% crave chocolate.
It’s 2 pm. You’ve been staring at a screen too long. So, you stand up…
Infographic
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
Blog Post
Take a look, at how COVID is changing love — forever.
All you need is love. Well, Beatles, it’s been 54 years — and, your words…
Industry Report
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home.…
Blog Post
New research: what Gen Z is buying — and why.
Meet Mark. He, and his friends, are in Gen Z. At less than 25, their…
Blog Post
Fitness at your fingertips — the rise of anywhere workouts.
It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against…
Industry Report
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…
Blog Post
Bezos fights back: Amazon Fresh wages war with Walmart+.
Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here…
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