Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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The marketing executive’s guide to research in 2021.
Guide

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic…

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Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.
Case Study

Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.

The goal. You can feel the heat. As your fingers grab a hold of that…

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Healthy skin is in — see why 74% say it’s a top priority.
Research Report

Healthy skin is in — see why 74% say it’s a top priority.

She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…

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The ultimate guide to market research, for insights teams.
Guide

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and…

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CA to fully reopen: hear from real consumers.
Post

CA to fully reopen: hear from real consumers.

It’s here. California finally has a reopen date — June 15, 2021 — a full…

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Three secrets to better results for your in-store displays.
Guide

Three secrets to better results for your in-store displays.

Step on in. If you have in-store displays, you’ll want to hear this. We’re walking…

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5 great times to do market research.
Guide

5 great times to do market research.

You’re at the store. She’s standing there with your brand. You’re tempted to talk to…

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Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.
Post

Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.

You’re here. Stuck at home, scrolling through your phone. When, sliding between TikTok and Pinterest…

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Target vs. Walmart—let the grocery behaviors begin…
Research Report

Target vs. Walmart—let the grocery behaviors begin…

You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…

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