Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Infographic
The king of big-box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s…
Post
Krispy Kreme 🍩 sees 200% spike in donut traffic.
Need a sugar rush…? You’re not alone. Turns out scholar’s love sprinkles—especially those sitting atop…
Guide
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
Post
Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But…
Case Study
Unveiling consumer behavior: Why 64% shop online and then visit physical stores.
The goal. It’s sexy. That sleek, white laptop the man behind the counter is showing.…
Research Report
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means…
Guide
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision….
Post
Starbucks app — to blame for over-the-top drinks?
You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste…
Post
Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even.…
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