Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
Consumer Express
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Recent
Blog Post
Tech titans: Apple vs. Google vs. Microsoft.
“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I…
Industry Report
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to…
Blog Post
Coke vs. Pepsi: The 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you…
Blog Post
Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they…
Industry Report
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…
Blog Post
Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard…
Industry Report
CVS vs. Walgreens – Who Wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
Industry Report
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
Blog Post
All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing…
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