Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Recent
Post
Bezos fights back: Amazon Fresh wages war with Walmart+.
Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here…
Post
Tech titans: Apple vs. Google vs. Microsoft.
“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I…
Guide
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to…
Research Report
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We…
Post
Coke vs. Pepsi: The 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you…
Research Report
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So,…
Case Study
Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.
The goal. Giggles rise from the couch. It’s movie night. Your kids are snuggled beside…
Post
Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they…
Infographic
The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and…
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