Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Post
Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.
You’re here. Stuck at home, scrolling through your phone. When, sliding between TikTok and Pinterest…
Research Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
Post
Let’s play — 200 Best Buy gamers talk Xbox + PlayStation.
“Hey, let’s hang out.” …virtually. Life’s changed. So, now 87% spend more time on video…
Post
Sugar high — here’s why 85% crave chocolate.
It’s 2 pm. You’ve been staring at a screen too long. So, you stand up…
Infographic
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
Post
Take a look, at how COVID is changing love — forever.
All you need is love. Well, Beatles, it’s been 54 years — and, your words…
Research Report
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home.…
Infographic
The King of Fast Food is…
Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to…
Post
New research: what Gen Z is buying — and why.
Meet Mark. He, and his friends, are in Gen Z. At less than 25, their…
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