Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
Consumer Express
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Recent
Industry Report
Amazon Prime is losing 49% to this company.
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…
Blog Post
Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron…
Industry Report
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’…
Blog Post
What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full…
Blog Post
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Infographic
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
Blog Post
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
Blog Post
MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
Infographic
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
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