Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Back-to-school shopping trends: How, when, and where parents are buying school supplies.
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Consumer Express
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Recent
Case Study
Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand…
Case Study
Enhancing in-store findability: LaCroix’s remarkable 22-point spike revealed.
The goal. Pure, crisp taste and a fresh, juicy slice of watermelon. Sparkling water is…
Case Study
OOH case study: Quality matters: exploring why 85% of pizza lovers prioritize it.
The goal. You slowly pull a fresh slice of pizza from the pie. Dripping with…
Case Study
Advertising success: How a hardware brand achieved 54% ad recall with OOH.
The goal. You sell hardware. And, for the latest out-of-home campaign, your target is Hispanic…
Post
Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this…
Post
Pandemic dating: how Hinge steals 60% of new users from Tinder.
Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can…
Research Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories….
Post
Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is…
Post
Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than…
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