Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Case Study
Advertising success: How a hardware brand achieved 54% ad recall with OOH.
The goal. You sell hardware. And, for the latest out-of-home campaign, your target is Hispanic…
Post
Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this…
Post
Pandemic dating: how Hinge steals 60% of new users from Tinder.
Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can…
Research Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.…
Post
Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is…
Post
Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than…
Infographic
Customer experience is king: see why 59% are loyal to cell carriers.
Customer experience is king. Here’s what 200 people had to say about their phone carriers. See what…
Post
Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like…
Case Study
How businesses can double online shopping in 4 months: Strategies and success.
The goal. Is eCommerce here to stay? One national grocery chain needed to answer that…
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