Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Case Study
iOOH™ effectiveness: How a doggy billboard achieved a 28% consumer recall rate.
The goal. It’s a multi-million-dollar investment. You craft high-quality dog food. Puppies everywhere love the…
Case Study
Cracking the code: Unveiling why 74% of omnichannel shoppers stay loyal to retailers.
The goal. eCommerce is up 41%.1 That’s more in two months than in 10 years—combined.…
Post
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…
Guide
Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to…
Research Report
Amazon Prime is losing 49% to this company.
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…
Post
Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron…
Guide
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’…
Case Study
Maximizing in-store display visibility: achieve an impressive 85% attention rate.
The goal. It’s a multi-million-dollar investment. You have two choices. Hear what consumers think of…
Post
How to survive the worst recession in 80 years…
You’re living through it. The worst recession in 80 years.1 Yes, the world isn’t full…
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