Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

Consumer Express

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Here’s the skinny on your male Starbucks lovers.
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Here’s the skinny on your male Starbucks lovers.

Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not….

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Using Survey + Behavior Data to Craft Compelling Pitches and Sell More Strategic Inventory.
MFour News

Using Survey + Behavior Data to Craft Compelling Pitches and Sell More Strategic Inventory.

Crafting a winning story is a big part of the sales process! Clients want more data in…

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Why women love Chick-fil-A more than 50 Shades of Grey.
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Why women love Chick-fil-A more than 50 Shades of Grey.

“I’d like to bite that chicken…” Yes. Gender plays a role when it comes to…

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Don’t miss this: 5 super new behaviors of grocery shoppers.
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Don’t miss this: 5 super new behaviors of grocery shoppers.

Everyone needs to eat! A trip to the grocery store is a journey. It starts…

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Netflix and chill… why streaming is losing its subscribers.
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Netflix and chill… why streaming is losing its subscribers.

Have you been looking at your Netflix bill and thinking of calling it quits with…

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Semrush Partners with MFour to help businesses increase ROI through consumer surveys and behavior data.
MFour News

Semrush Partners with MFour to help businesses increase ROI through consumer surveys and behavior data.

BOSTON, Mass. – April 17, 2023 – Semrush, a leading online visibility management SaaS platform,…

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Bye, bye Kardashians, 42% want to keep up with this … instead.
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Bye, bye Kardashians, 42% want to keep up with this … instead.

This is a man’s world …  Yes, James Brown, you’re right. When it comes to…

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Men vs. Women: 11 fresh, new fast food facts.
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Men vs. Women: 11 fresh, new fast food facts.

We’ve cracked the fast food gender divide with these 11 stats straight from the omnichannel…

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Employee Spotlight: Talanda Williams, Engineering Manager.
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Employee Spotlight: Talanda Williams, Engineering Manager.

We continue to celebrate female leaders at MFour in honor of Women’s History Month with…

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