Brand loyalty or bargain hunting? The impact of social media on purchasing decisions.

Some social medias have more users with more brand loyalty.

Survey responses don’t show the whole story about brand preference or social media use. Here at MFour, we believe in finding accurate, validated data. 

We surveyed respondents and asked about their brand preferences and compared it to their social media use. By observing their website visitation data, we discovered that one social media website had more users who were much more likely to prefer name brands over store/private labels. 

On MFour Studio, discover your consumer’s validated behaviors across any channel, at any time.

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on June 26th, 2023

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