Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Post
Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they…
Infographic
The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and…
Guide
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…
Post
Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard…
Research Report
CVS vs. Walgreens – Who Wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
Post
Uber vs. Lyft: who will lead in 2021?
It’s 2012. The taxi line is a mile long. I’m exhausted. The last 8 hours…
Research Report
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
Post
All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing…
Post
In-store vs. online shopping: where and what do consumers buy?
What’s your price? You have one. At some point, you’ll ask: “do I really need…
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