Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Back-to-school shopping trends: How, when, and where parents are buying school supplies.
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Consumer Express
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Recent
Research Report
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
Post
All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing…
Post
In-store vs. online shopping: where and what do consumers buy?
What’s your price? You have one. At some point, you’ll ask: “do I really need…
Infographic
Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday…
Case Study
Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one…
Infographic
Black Friday: 94% of $50k earners will be online.
Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself…
Post
Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
NEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend…
Post
Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
Infographic
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
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