Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
The Data AI Can’t Manufacture
The one thing AI can’t generate is real data — from real behaviors, from real…
Consumer Express
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Infographic
Frequent fast food, frequent shopping: Unraveling the retail visitation of food lovers.
New research reveals a correlation between frequent fast food consumption (once a week or more)…
News & Events
Visit Pattern Targeting, The Future of Market Research.
Survey sampling in market research is broken. Fraud, recall bias, bad survey design and biased…
News & Events
MFour Mobile Research, Inc. Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, Inc., a trailblazer in validated omnitraffic market research, proudly announces…
Blog Post
The changing landscape: Exploring the decline of the US consumer panel in market research.
As the field of market research evolves, so too does the means by which insights…
Blog Post
Revitalizing a multibillion-dollar industry through behavior-driven targeting.
Introduction In the dynamic world of market research, or over the last decade, the “not…
Blog Post
Employee Spotlight: Denton Bishop, Senior Product Designer.
Senior Product Designer, Denton Bishop and his team are working to make the MFour platform…
Infographic
2 in 5 Apple TV+ subscribers also immersed in Netflix content.
In the ever-evolving landscape of digital entertainment, the rise of multiple streaming subscriptions has become…
Blog Post
The secrets behind shopper insights: How to understand your customers on a deeper level.
In today’s highly competitive market, understanding your current or prospective customers on a deeper level…
Infographic
Beyond burgers & fries: Non-meat eaters visit fast food chains too.
Embracing a shift in dietary preferences, vegetarians, vegans, and flexitarians are making their mark on…
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