Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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Consumer Express

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Who holds the reins on making big purchases?
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Who holds the reins on making big purchases?

The behavior + survey data found only on MFour Studio, told us that social media…

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Why Data Quality is Vital in the Age of AI.
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Why Data Quality is Vital in the Age of AI.

Introduction: In the realm of Market Research, the term “consumer behaviors” is often mentioned. However,…

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What do sports viewers have in common?
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What do sports viewers have in common?

Sports viewers are engaging in the crypto exchange world? It’s true! More than other demographics,…

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Brand loyalty or bargain hunting? The impact of social media on purchasing decisions.
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Brand loyalty or bargain hunting? The impact of social media on purchasing decisions.

Survey responses don’t show the whole story about brand preference or social media use. Here…

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Navigating the Digital Revolution: How Grocery Stores Can Thrive in the Era of Grocery Delivery Apps.
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Navigating the Digital Revolution: How Grocery Stores Can Thrive in the Era of Grocery Delivery Apps.

In recent years, the grocery shopping landscape has undergone a significant transformation with the emergence…

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Reality TV vs comedy: The social media fight for user attention.
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Reality TV vs comedy: The social media fight for user attention.

Can social media preferences shed light on a person’s television show preferences?  By combining survey…

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Battle of the apps: Who wins among health enthusiasts?
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Battle of the apps: Who wins among health enthusiasts?

Which app wins for health advice? That’s what we wanted to find out. More and…

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Where should you advertise to the future hybrid owners of America?
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Where should you advertise to the future hybrid owners of America?

Green is the new black! California is leading the charge in the race towards zero-emissions…

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Fintech goes mainstream: How to target for financial inclusion.
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Fintech goes mainstream: How to target for financial inclusion.

Are you curious about how your financial situation affects where you shop and what fintech…

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