Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Infographic
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
Post
Redefining customer experience: why 67% look for safety before shopping.
The customer experience was stripped bare. When the virus spread, it took down safety and…
Infographic
eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%…
Case Study
Supercharge foot traffic: Achieving a 50% boost with out-of-home advertising.
The goal. You’re a major brand. Which means—you have a giant target, right in the…
Guide
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach,…
Post
How to tap into a $1.3 trillion market using a research app.
You do market research. And now, you’re trying to do research in the middle of…
Infographic
New research: are 55% brand loyal again?
We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking…
Post
Walmart’s Q2 online sales are up 74%…stealing share from Amazon.
There are two teams on the field: Amazon and Walmart. Only one can win. And,…
Guide
6 things your outdated survey panel doesn’t want you to know.
Is your panel keeping secrets from you? They may be. Your insights are vital to…
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