A comprehensive guide to harnessing the power of mobile insights.
Guide

A comprehensive guide to harnessing the power of mobile insights.

Discover how mobile technology is reshaping the landscape, providing unparalleled access to consumer behavior. This indispensable resource ensures you are not just informed but empowered, providing a roadmap to maximize the potential of MFour’s panel for unparalleled research success. Elevate your understanding, gain a competitive edge, and harness the full power of MFour’s panel with confidence.

Consumers’ Views on the Economy Affect Shopping Behavior.
Guide

Consumers’ Views on the Economy Affect Shopping Behavior.

When the economy shifts or consumers perceive shifts to be taking place, will you be the first to know? Behavior data can show in real-time the shifting in consumer trends, based on fluctuations in behaviors. With MFour, you can quickly and easily take your consumers’ pulse and see real shifts in how they think and behave. Understand your consumers like never before, through simplified, visual, and validated insights.

Your guide for reaching the ‘always on’ consumer.
Guide

Your guide for reaching the ‘always on’ consumer.

The calls, texts, apps, sites — today’s consumer is always on — their phone. But, here’s the truth. If you’re like 99% of all marketers out there, you probably don’t know what they’re doing on it. That’s scary. It’s time to look in every nook and cranny to learn what buyers want, and find out how to deliver it, before your competition does. Don’t worry. I’ll show you how.

How to become a master of customer metrics.
Guide

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are up to.  Yikes. Stop doing that, it sucks.  Especially, when you can get app, web, and location behavior —  and survey consumers — from a single platform. I’ll show you how at step 3. Learn how to become a master of customer metrics in 3 easy steps.

Why, and how you should listen to customers.
Guide

Why, and how you should listen to customers.

If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses – beating out both pricing and product. So in order to beat your competition, you need the best data. Find out how to create an ideal omnichannel customer experience in 3 easy steps.  

Why you should switch your tracker: digital & mobile.
Guide

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data straight from the source – the voice of consumers. When people become unsure of the economy, they are quite careful with their spends. More emphasis is placed on purchasing essentials, and less is spent on discretionary items. This is the time to watch where they go, hear what they need, and to respond accordingly.  Let’s look at what they’re telling us;…

Your guide to out-of-home ads.
Guide

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33 billion in sales by 2021. The challenge is, while OOH advertising has been around forever, it’s also notoriously hard to measure. Take the campaign “Shot on iPhone.” You probably remember the cool images Apple splashed across billboards from consumers sharing iPhone pictures. Winners got the satisfaction of having their pictures posted across the nation. But what was Apple’s ROI? Exactly.…

A great customer experience: why 86% will pay you more for it.
Guide

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white smile is spread across his face. Be the brand that’s so amazing, he begs for more. Well, you’re in the right place. Come on in… This guide digs into the data behind what makes a memorable — unforgettable — customer experience. Get the facts you need to beat your competition and see a massive brand lift. It’s all inside.

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