Conduct research
that resonates.
Validation is crucial to your research. Experience faster fielding, reduced participant terminations, and cost savings through lower CPIs—all seamlessly managed and monitored on one integrated platform.
MFour Studio™ Pricing Plans
Monthly
Yearly 
Free
Start building validated surveys using AI with options to append behaviors.
$0/month
What you can do:
- Pricing and Feasibility: View while creating your survey.
- Start from Scratch: Build surveys from scratch including multimedia and display.
- AI-Powered Surveys: Use AI to streamline survey creation.
Core
Dive into the world of survey creation and analysis.
$250/month
All Free features, plus:
- Dani AI
- Live Survey Project Tracking
- Quarterly Industry Surveys
- Data Export & Analysis
- Crosstab Builder
Most Popular
Pro
Access essential tools and features for your market research needs.
$500/month
All Core features, plus:
- Consumer Behavior Data
- Advanced-Data Templates
Premium
Unlock OmniTraffic® Data alongside cutting-edge market research tools.
$1000/month
All Pro features, plus:
- On-Demand Location Data
- On-Demand Mobile Web Clickstream
- On-Demand App Usage
- Dedicated Customer Success Manager
What you can do:
- Pricing and Feasibility: View while creating your survey.
- Start from Scratch: Build surveys from scratch including multimedia and display.
- AI-Powered Surveys: Use AI to streamline survey creation.
Core Includes All Free features, plus:
- Live Survey Project Tracking
- Quarterly Industry Surveys
- Data Export & Analysis
- Crosstab Builder
All Core features, plus:
- Consumer Behavior Data
- Advanced-Data Templates
All Pro features, plus:
- On-Demand Location Data
- On-Demand Mobile Web Clickstream
- On-Demand App Usage
- Dedicated Customer Success Manager
Free
Start building validated surveys using AI with options to append behaviors.
$0/month
What you can do:
- Pricing and Feasibility: View while creating your survey.
- Start from Scratch: Build surveys from scratch including multimedia and display.
- AI-Powered Surveys: Use AI to
streamline survey creation.
Core
Dive into the world of survey creation and analysis.
$225/month
All Free features, plus:
- Dani AI
- Live Survey Project Tracking
- Quarterly Industry Surveys
- Data Export & Analysis
- Crosstab Builder
Most Popular
Pro
Access essential tools and features for your market research needs.
$450/month
All Core features, plus:
- Consumer Behavior Data
- Advanced-Data Templates
- 5% off Survey Builder
Premium
Unlock OmniTraffic® Data alongside cutting-edge market research tools.
$900/month
All Pro features, plus:
- On-Demand Location Data
- On-Demand Mobile Web Clickstream
- On-Demand App Usage
- Dedicated Customer Success Manager
- 10% off Survey Builder
What you can do:
- Pricing and Feasibility: View while creating your survey.
- Start from Scratch: Build surveys from scratch including multimedia and display.
- AI-Powered Surveys: Use AI to streamline survey creation.
Core Includes All Free features, plus:
- Live Survey Project Tracking
- Quarterly Industry Surveys
- Data Export & Analysis
- Crosstab Builder
All Core features, plus:
- Consumer Behavior Data
- Advanced-Data Templates
- 5% off Survey Builder
All Pro features, plus:
- On-Demand Location Data
- On-Demand Mobile Web Clickstream
- On-Demand App Usage
- Dedicated Customer Success Manager
- 10% off Survey Builder
Products
$ Pricing dependent on LOI and IR
Products
vSurveys
Revolutionize consumer surveys. Capture validated responses from real consumers for authentic feedback.
vSurveys+™
A modern approach to consumer surveys. Capture validated insights you can trust then act upon in real-time by surveying consumers based on their observed online & offline behaviors.
vTracker+™
Transform your vSurveys+™ into monthly trackers. Create a personalized, recurring snapshot of validated, trended, and benchmarked survey data, enriched with OmniTraffic® behaviors.
OmniTraffic® Data
License premium first-party data from 150,000+ iOS and Android consumers. Access .csv or parquet files to monitor over 10M daily OmniTraffic® visits. Utilize validated behaviors for custom analysis with 2+ years of historical and future data.
Solutions
In-Home User Testing
Concept/Content Testing
Carrier & Device Insights
Shelf Level Evaluation
UI/UX Feedback
Audience Understanding
UI/UX Evaluation
Shopper Insights
OOH Advertising Effectiveness
Customer Satisfaction Benchmarking
Attitudes & Usage
Competitive Visit Tracking
Omnichannel Customer Experience
App + Smartphone Usage
Brick + Mortar Location Visits
Demographic Profiles
Contextualize with Surveys
Benefits
- Validated Persona Targeting
- Field Surveys Faster
- Save Money
- Trustworthy Data
- Eliminate Recall Bias
- Field Surveys Faster
- Validated Consumer Behaviors
- Trustworthy Data
- Eliminate Stale Trackers
- Validated Consumer Feedback
- Visualized on a Single Platform
- Custom KPIs
- 2.5 Billion Annual Events
- 2+ Years History
- iOS + Android
- OmniTraffic® Behaviors
vSurveys
Revolutionize consumer surveys. Capture validated responses from real consumers for authentic feedback.
Solutions
In-Home User Testing
Concept/Content Testing
Carrier & Device Insights
Shelf Level Evaluation
UI/UX Feedback
Benefits
- Validated Persona Targeting
- Field Surveys Faster
- Save Money
- Trustworthy Data
vSurveys+™
A modern approach to consumer surveys. Capture validated insights you can trust then act upon in real-time by surveying consumers based on their observed online & offline behaviors.
Solutions
Audience Understanding
UI/UX Evaluation
Shopper Insights
OOH Advertising Effectiveness
Benefits
- Eliminate Recall Bias
- Field Surveys Faster
- Validated Consumer Behaviors
- Trustworthy Data
vTracker+™
Transform your vSurveys+™ into monthly trackers. Create a personalized, recurring snapshot of validated, trended, and benchmarked survey data, enriched with real-time OmniTraffic® behaviors.
Solutions
Customer Satisfaction
Benchmarking
Attitudes & Usage
Competitive Visit Tracking
Omnichannel Customer Experience
Benefits
- Eliminate Stale Trackers
- Real Time Consumer Feedback
- Visualized on a Single Platform
- Custom KPIs
OmniTraffic® Data
License premium first-party data from 150,000+ iOS and Android consumers. Access .csv or parquet files to monitor over 10M daily OmniTraffic® visits. Utilize validated behaviors for custom analysis with 2+ years of historical and future data.
Solutions
App + Smartphone Usage
Brick + Mortar Location Visits
Demographic Profiles
Contextualize with Surveys
Benefits
- 2.5 Billion Annual Events
- 2+ Years History
- iOS + Android
- OmniTraffic® Behaviors
Available Add Ons
Looking to ask a targeted question without conducting an entire survey? Check out our cost effective approach to gather valuable information for your business.
Omnibus Surveys
Include 1 to 5 specific questions in a shared survey for a flat rate while on any plan.
$ 750 per question per wave
Cost Effective
Validated Behaviors
Faster Results
Trustworthy Data
Industry Explorer
Stay ahead of the market with up-to-the-minute QSR industry insights from top brands in the US.
$ 2,500 per month
Trusted data sources
Attitudinal KPIs
Behavior-based segmentation
Quick & seamless integration
Need a custom solution?
Contact the MFour team to discuss a solution tailored to you and your team's needs.
Trusted by
Compare Plans
| Features | Free | Core | Pro | Premium |
|---|---|---|---|---|
Price |
Monthly $0 /monthYearly $0 /month |
Monthly $250 /monthYearly $225 /month |
Monthly $500 /monthYearly $450 /month |
Monthly $1,000 /monthYearly $900 /month |
Research Tools |
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Survey Pulse |
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Survey Builder |
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AI Survey Builder |
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My Surveys |
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Crosstabs |
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Industry Explorer |
Add on | Add on | Add on | Add on |
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Omnibus |
Add on | Add on | Add on | Add on |
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Data Products |
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Profiles |
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Profiles + |
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App Events Explorer |
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Web Events Explorer |
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Location Events Explorer |
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Consumer Overlap |
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Visitor Trends |
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Top Ranked Apps |
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Top Ranked Locations |
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Top Ranked Websites |
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Support |
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Education Center access |
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Dedicated Customer Success Manager |
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Free
Monthly
$0 /month
Yearly
$0 /month
Research Tools
Survey Builder
Industry Explorer
Add on
Omnibus
Add on
Support
Education Center access
Core
Monthly
$250 /month
Yearly
$225 /month
Research Tools
Survey Pulse
Survey Builder
AI Survey Builder
My Surveys
Crosstabs
Industry Explorer
Add on
Omnibus
Add on
Data Products
Profiles
Visitor Trends
Top Ranked Apps
Top Ranked Locations
Top Ranked Websites
Support
Education Center access
Pro
Monthly
$500 /month
Yearly
$450 /month
Research Tools
Survey Pulse
Survey Builder
AI Survey Builder
My Surveys
Crosstabs
Industry Explorer
Add on
Omnibus
Add on
Data Products
Profiles
Profiles +
Consumer Overlap
Visitor Trends
Top Ranked Apps
Top Ranked Locations
Top Ranked Websites
Support
Education Center access
Premium
Monthly
$1000 /month
Yearly
$900 /month
Research Tools
Survey Pulse
Survey Builder
AI Survey Builder
My Surveys
Crosstabs
Industry Explorer
Add on
Omnibus
Add on
Data Products
Profiles
Profiles +
App Events Explorer
Web Events Explorer
Location Events Explorer
Consumer Overlap
Visitor Trends
Top Ranked Apps
Top Ranked Locations
Top Ranked Websites
Support
Education Center access
Dedicated Customer Success Manager
Ready to Begin Your Market Research Journey?
Contact us for add-ons, custom packages, and other pricing info.