Secure more shelf space and higher ROI.
The goal.
A large CPG company needed to run research to design strategies geared toward securing high ROI shelf space investment/partnerships in retail stores to drive sales.
We aim to arm the company’s sales team with consumer sentiment data across categories and retailers in the dollar channel to secure more shelf space for products.
Our approach.
Using historical geolocation capabilities, MFour will target members of our first-party audience who have been observed passively through opt-in location sharing to have visited either Family Dollar or Dollar General in the past 6 months.
Panelists will then be screened as either a Dollar General regular shopper, or a Family Dollar regular shopper, then asked to complete a survey about a maximum of 2 out of 7 possible categories.
- What impact is inflation having on consumer behavior specifically within the dollar channel’s key shopping segments?
- Are consumers buying more/less often, larger or smaller quantities, switching retailers/brands, or have they shopped buying in general.
- Which deals are preferred and how are consumers defining value?
- Uncover drivers/barriers to purchase each category across each retailer (Dollar General and Family Dollar).
- Understand consumers’ brand preference within each category across both retailers, along with purchase frequency.
- Define and understand usage occasions across categories.
The results.
Behavior Finding:
MFour behavioral data reveal those who are likely to purchase the CPG company’s product shopped at Dollar General 2x more than at Family Dollar.
- Family Dollar: 24% Reach
- Dollar General: 51% Reach
So what?
Rather than relying on stated data, adding vSurveys+™ analysis provided the CPG company with validated ammo/insights to help advocate Dollar general shelf space for their product. Without these insights to help advocate Dollar General shelf space for their product. Without these insights, the company would not know where to prioritize their shelf budget. This finding helps maximize the company’s ROI on shelf spend knowing their target audience is much more likely to shop at Dollar General rather than Family Dollar.
Now what?
The company now knows to prioritize shelf space spending at Dollar General over Family dollar. In other words, buy more shelf space at Dollar General vs. Family Dollar. CPG companies can use insights like this to guide product placement and bolster the case for partnership opportunities with retailers. mobile retail locations are not. Survey these consumers to find out!
About MFour.
MFour offers a revolutionary end-to-end platform that delivers validated consumer data. Recognizing the pervasive issues of data fraud and industry commoditization undermining data quality, MFour provides a robust solution.
Through the Surveys On The Go® app, MFour collects and validates consumer behaviors, offering deep insights into consumer journeys. This data collection method enables the platform to trigger survey invitations targeted at verified audiences, providing a comprehensive understanding of consumer motivations.
The gathered and validated data is then presented on MFour Studio. As the industry’s only end-to-end platform to build, field then analyze insights, MFour Studio seamlessly integrates validated consumer surveys with real-time app, web, and location data. This integration empowers businesses to gain holistic consumer understanding then make informed decisions.
MFour stands at the forefront of consumer data analytics, combining validated survey and behavior data on a unified platform to enhance business decision-making.
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